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Participate in intelligent and personalized marketing interactions with your customersand leverage in the moment information to calculate the next-best-action.


Engage in one-to-one, uninterrupted, omni-channel conversations with customers across any series of channels in any order.


Handle all of your inbound and outbound marketing programs with one set of strategies, offers, and rules using a scalable marketing automation platform.

Maximize Value with

Contextual Next-Best-Action

Make a paradigm shift away from outbound segments and offer pushing to personalized real-time, one-to-one engagement marketing using next-best-action analytics to optimize the value for individual customers.

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 Your Always-On Brain:

The Customer Decision Hub

Win over fickle and demanding customers efficiently and effectively by using a customer decision hub, which acts like a brain supercharged with memory and predictive, real-time marketing intelligence.

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 Leverage Your Enterprise Data with

Paid Media and Next Best Action

Empower your paid search, social, and display campaigns to leverage the full potential of your enterprise data – so you can interact intelligently with every customer and prospect, every time. Pega’s decisioning engine learns constantly from every customer interaction on your owned channels, and uses that intelligence to increase the relevance of the advertisements on your paid channels.

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Optimize the Customer Journey

Close the customer gap using a real-time approach. Instantly analyze and assess your options, then personalize a next best action for the customer, the journey, and the moment.

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Trigger Timely & Precise Actions

Rapidly alert customers to special offers, provide personalized marketing messages, suggest services that are only minutes away, and inform customers that support is nearby.

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Analyst Report

Forrester 2016 Cross Channel Campaign Management Wave

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Case study

Forrester Total Economic Impact TM (TEI) Study for Pega Marketing

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Explore Pega Marketing Applications

Designed for Your Industry





Financial Services


Life Sciences






Manufacturing & High Technology

the true revenue potential of your customers


Calculate the impact of real-time analytics to your organization, in 3 minutes or less.



“With Pega, there is no inbound and outbound: it's customers first, channels second.”

Jo Allen, Business Lead, Next Generation Decisioning, British Gas

Next Generation Decisioning at British Gas

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EE: Transforming the Customer Journey Through 1:1 Customer…

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See How Pega Can Help Your Business



By btails     10/03/2022