Influencer Marketing News

By btails     10/03/2022
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Solving Marketer Challenges With Influencer Content

Amy Callahan | Posted 06.20.2016 | Business

Read More: Influencer Marketing, Social Media Marketing, Content Marketing, Content Marketing Strategy,Influencers, Business News

Amy Callahan

Influencer marketing: everyone's talking about it, and over 59 percent of brands are spending money on it.

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Meet the world's most influential dogs!

Kirsty Sharman | Posted 05.28.2016 | Weird News

Read More: Influencer Marketing, Dogs, Pets, Animals, Weird News News

Kirsty Sharman

As influencer marketing continues to evolve and brands seek out the perfect collaborators to promote their products, it's pet influencers that are lea...

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Fashioning A Great Influencer Marketing Campaign

Amy Callahan | Posted 05.17.2016 | Business

Read More: Influencer Marketing, Social Media Marketing, Content Marketing, Fashion, Fashion Marketing, Business News

Amy Callahan

Fashion is one of the most diverse and thriving industries in the world, garnering a cool $1.2 trillion globally. To get their piece of the pie, many ...

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Why I believe the future of marketing lies in P2C

Kirsty Sharman | Posted 05.09.2016 | Business

Read More: Influencer Marketing, Influencers, Influencers-and-Innovation, B2c, Business News

Kirsty Sharman

Brands need to market their products and services, so that people like you and me will buy them. What changes with time is the way in which we market ...

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How to Market Your Non-Profit

Matthew Tyson | Posted 05.02.2016 | Business

Read More: Marketing, Social Media Marketing, Social Media, Influencer Marketing, Nonprofits, Nonprofit Marketing,Gary Vaynerchuk, Business News

Matthew Tyson

An earlier version of this article originally appeared on the WideNet Blog. Click here for the original post. Recently,famed entrepreneur and snapc...

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The Death of Celebrity Endorsements?

Amy Callahan | Posted 04.22.2016 | Business

Read More: Influencer Marketing, Content Marketing, Brand Marketing, Celebrity Endorsements, Business News

Amy Callahan

While celebrity endorsements are always an option, many brands are realizing the evolution that's taken place regarding whom consumers trust when considering opinions on products and services. Celebrities may have the reach, but does that really have any scalable impact? While celeb endorsements may not be dead and buried, the engagement and sway of non-celebrity influencers is alive and well.

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217 Influencers & Experts Tell Me Their Worst Influencer Marketing Mistake (Part 3)

Zak Mustapha | Posted 04.20.2016 | Business

Read More: Business, Small Business, Marketing, Influencer Marketing, Business News

Zak Mustapha

You can find part 1 and part 2 here. These are just the answers from 217 influencers and experts which originally appeared in this ultimate guide to ...

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217 Influencers & Experts Tell Me Their Worst Influencer Marketing Mistake (Part 2)

Zak Mustapha | Posted 04.18.2016 | Business

Read More: Small Business, Business, Marketing, Influencer Marketing, Business News

Zak Mustapha

You can find part 1 here. You can either read the influencer's raw answers here or the in-depth guide to influencer marketing which includes their an...

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Why You Should Think 'Micro' When Planning Your Next Influencer Campaign

Sarah Ware | Posted 04.15.2016 | Business

Read More: Marketing, Influencers, Influencer Marketing, Instagram, Instagram Marketing, Social Media, Social Media Marketing, Business News

Sarah Ware

With the global explosion of social media over the last five years, the topic of social influence has become a hot discussion as celebrities grow their online followings to astronomical amounts.

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215 Influencers & Experts Tell Me Their Worst Influencer Marketing Mistake (Part 1)

Zak Mustapha | Posted 05.02.2016 | Business

Read More: Marketing, Influencer Marketing, Influencers, Business, Small Business, Business News

Zak Mustapha

It's a warzone out there isn't it? Over 2 million blog posts published a day... Millions of products to choose from... You wonder if you'll e...

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How to Create Instagram Posts So Good That Celebrities Share Them

Nathan Chan | Posted 04.11.2016 | Business

Read More: Instagram, Marketing, Social Media Marketing, Entrepreneur, Influencer Marketing, Business News

Nathan Chan

When it comes to Instagram the most important metric you need to focus on is your followers. But you don't want to have just any kind of follower, any...

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The World is Powered By Creators

Sari Gabbay | Posted 04.08.2016 | Technology

Read More: Technology, Marketing, Business, Influencer Marketing, Social Media, Entertainment, Music, Arts,Technology News

Sari Gabbay

As the digital age continues to evolve the face of marketing is undergoing massive change as well.  The term "Digital Influencer" is no longer a fore...

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Own Influencer Marketing, Don't Let It Own You: An Interview With Nicolas Chabot, VP EMEA Of Traackr

Sofia Katsali | Posted 03.29.2016 | Technology

Read More: Influencer Marketing, Social Media Marketing, Social Media, Technology, Internet, Celebrities, Bloggers,Technology News

Sofia Katsali

Influencer marketing is here to stay. An entire industry is being formed around this form of advertising, so the sooner you grasp how it can work for ...

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7 Things Most People Don't Know About Most Digital Marketing Leaders

Neil Patel | Posted 03.28.2016 | Business

Read More: Digital Marketing, Online Marketing, Influencer Marketing, Blogging, Business News

Neil Patel

Chances are there are some people in the digital marketing space that you respect and appreciate. Whether it's their innovative ideas, past successes,...

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How Do You Make Sponsored Content Trustworthy?

Amy Callahan | Posted 03.22.2016 | Media

Read More: Influencer Marketing, Influencer Content, Sponsored Content, Ftc, Social Media, Native Advertising,Media News

Amy Callahan

Sponsored content is showing no signs of slowing down but consumers' acceptance of it certainly could. If you take the necessary measures to follow legal guidelines while still allowing influencers to show their true selves in their content, both consumers and the FTC will be satisfied.

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12 Times Beyonce Nailed What It's Like to Work in Marketing

Aimee Millwood | Posted 03.17.2016 | Business

Read More: Marketing, Business, Social Media Marketing, Social Media, Influencer Marketing, Startups, Beyonce,Work, Content Marketing, Business News

Aimee Millwood

When you were right about which A/B test would win.

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Influencer Marketing in Action

Sherry Gray | Posted 03.10.2016 | Business

Read More: Influencer Marketing, Content Marketing, Smb, Business News

Sherry Gray

If you're a business owner or marketer, you've seen a lot of references to influencer marketing, and you're probably not quite sure what to do with th...

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Influencer Mindset: What it Takes to Be & Reach People with Power, as Told by 4 Influencers

Marisa Sanfilippo | Posted 03.10.2016 | Business

Read More: Influencer Marketing, Digital Marketing, Expert Interview, Business News

Marisa Sanfilippo

Influencer marketing is on the rise and expected to be huge in the years ahead, according to Forbes. Over the last few years alone, I've already seen ...

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10 Influential Entrepreneurs Confess Their Biggest Sins

Zak Mustapha | Posted 03.04.2016 | Business

Read More: Marketing, Social Media Marketing, Influencers, Influencer Marketing, Twitter Influencers, Email Marketing, Online Marketing, Internet Marketing, Blogging, Content Marketing, Small Business, Entrepreneurship,Copywriting, Mistakes, Business Mistakes, Small Business Mistakes, Sales Mistakes, What-Is-Working-Small-Businesses, Business News

Zak Mustapha

You're eager to know aren't you? What sins did these famous entrepreneurs make? hmm... I don't blame you, it is rather intriguing to know the mi...

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Are Influencers The Missing Piece to Shopper Marketing?

Amy Callahan | Posted 02.24.2016 | Business

Read More: Influencer Marketing, Shopper Marketing, Millennials, Mobile, Business News

Amy Callahan

These days, it's safe to say there is no "offline" for most consumers. Digital and social have permeated society to where it's a mere click or swipe away at virtually any time.

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Jamie Reardon on How to Win Influencer Marketing

Jonha Revesencio | Posted 02.18.2016 | Business

Read More: Digital-Marketing-Series, Content Marketing, Influencer Marketing, Business News

Jonha Revesencio

Audiences were self-selecting their content journeys, eschewing traditional and digital marketing and flocking to digital influencers to create communities, offer opinions, and conduct commerce.

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Buy Your Audience? Influencer Marketing Says, "Yes!"

Richard Lorenzen | Posted 01.22.2016 | Business

Read More: Entrepreneurship, Marketing, Social Media, Social Media Marketing, Internet Marketing, Digital Media,Influencer Marketing, Business News

Richard Lorenzen

Last year, Forbes announced the explosive growth for influencer marketing. While companies have always focused their advertising on the customer, it's...

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Topic: 5 Tips for a Game-Changing Super Bowl Social Strategy

Amy Callahan | Posted 01.20.2016 | Technology

Read More: Social Media, Social Strategy, Super Bowl, Influencer Marketing, Twitter, Marketing, Social Media Marketing, Technology News

Amy Callahan

More than any other day of the year, marketers eagerly await for one - Super Bowl Sunday. With last year's Super Bowl game drawing nearly 115 million viewers per minute, marketers should not be sitting on the sidelines during the game.

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3 Influencer Marketing Predictions for 2016

Amy Callahan | Posted 12.17.2015 | Business

Read More: Influencer Marketing, Social Influencers, Influencers, Holiday Shopping, Advertising, Digital Marketing,Shopper Marketing, Business News

Amy Callahan

Influencer marketing: the phrase heard 'round the world in 2015 when it came to marketing industry buzz. With 65 percent of marketers participating in the influencer marketing space, it's no longer the new kid on the block looking to prove itself.

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Marketers: The Art Of Creating Content, Not Ads

Amy Callahan | Posted 11.05.2015 | Business

Read More: Influencer Marketing, Content Marketing, Influencers, Social Channels, Ad Blocking, Ad Blockers, Brand Marketing, Business News

Amy Callahan

The message is clear: traditional advertisements simply do not work. What does work? Content that consumers can actually benefit from. Consumers run the show when it comes to marketing. Don't get left behind.

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 JUNE 10, 2016

5 Ways to Improve Your Millennial Marketing StrategyPERFORMANCE IGNITED

5 Ways to Improve Your Millennial Marketing Strategy

Millennials are ready to spend money and to advocate for your brand -- if you play by their rules.

Juliet Carnoy


 MAY 26, 2016

3 Strategies for Finding the Best Influencer to Boost Your BrandMARKETING BOOTCAMP

3 Strategies for Finding the Best Influencer to Boost Your Brand

The right influencer to help you connect with hordes of customers might be somebody you haven't heard of yet.

Jeff Boss


 MAY 13, 2016

Top Business Benefits of Becoming a Digital EnterpriseSPONSORED CONTENT

Top Business Benefits of Becoming a Digital Enterprise

There’s a lot of pressure on companies to implement digital transformation initiatives and find new ways to incorporate technology without...


 JUNE 15, 2016

3 Ways for Content Marketers to Encourage Consumer LoyaltyMARKETING BOOTCAMP

3 Ways for Content Marketers to Encourage Consumer Loyalty

Data proves influencer marketing is the fastest growing type of marketing today.

Constance Aguilar


 MAY 9, 2016

10 Ways to Get a Celebrity to Use Your ProductMARKETING BOOTCAMP

10 Ways to Get a Celebrity to Use Your Product

A celebrity endorsement can increase brand awareness and influence sales.

Kristin Marquet


 APRIL 4, 2016

3 Qualities to Look for in a Social Media InfluencerINFLUENCERS

3 Qualities to Look for in a Social Media Influencer

Snoop Dogg as an influencer for your female fitness product? Um, no.

Jonathan Long


 MARCH 17, 2016

The innovative Samsung Galaxy meets Windows 10 ProSPONSORED CONTENT

The innovative Samsung Galaxy meets Windows 10 Pro

Combining superior features like better battery life, a full-sized keyboard and a super AMOLED display with the productivity of Windows 10 Pro.


 JUNE 14, 2016

How Influencer Marketing Moves Beyond Raising AwarenessMARKETING BOOTCAMP

How Influencer Marketing Moves Beyond Raising Awareness

The idea is to understand the customer so well that you know what motivates them to make a purchase and develop content to guide them toward that destination.

Eric Dahan


 FEBRUARY 29, 2016

7 Steps to Get Influencers to Share Your ContentMARKETING BOOTCAMP

7 Steps to Get Influencers to Share Your Content

Get the sharing going by posting amazing content, commenting on blogs, asking others to share and more.

Aaron Agius


 FEBRUARY 11, 2016

4 Quick-and-Easy Ways to Connect With Influencers on Social MediaINFLUENCERS

4 Quick-and-Easy Ways to Connect With Influencers on Social Media

One way to be the next big thing is to get the attention of the people who are looking to introduce the next big thing to the world.

Murray Newlands


 DECEMBER 30, 2015

8 Ways to Skyrocket Real User Reviews for Your Ecommerce ProductsCUSTOMER REVIEWS

8 Ways to Skyrocket Real User Reviews for Your Ecommerce Products

Because if you can't get reviews for your ecommerce product, you may as well not be in business.

Neil Patel


 DECEMBER 23, 2015

Franchising Offers Millennials Alternate Career PathSPONSORED CONTENT

Franchising Offers Millennials Alternate Career Path

24 year-old Kumon franchisee discusses the infinite opportunities franchising offers the Millennial generation


 JUNE 1, 2016

How a Hover-Board Company Built a Multi-Million Dollar Brand With Social MediaMARKETING BOOTCAMP

How a Hover-Board Company Built a Multi-Million Dollar Brand With Social Media

Uwheels has remained the industry leader -- here is how it achieved that position and continues to stay on the top, all without spending a single dollar on advertising

Jonathan Long


 NOVEMBER 9, 2015

Influencers vs. Ambassadors vs. Advocates: Stop the Confusion!MARKETING BOOTCAMP

Influencers vs. Ambassadors vs. Advocates: Stop the Confusion!

Do you know the differences and what these different players can do for your brand?

Bill Sussman


 OCTOBER 20, 2015

Enterprise Tech Takes the Guess Work Out of Influencer MarketingMARKETING BOOTCAMP

Enterprise Tech Takes the Guess Work Out of Influencer Marketing

Influencers have been a shot in the dark for companies making a play on social media. That's changing in important ways.

John Rampton


 JULY 28, 2015

Why You Should Include Influential Social-Media Users in Your PR StrategyINFLUENCERS

Why You Should Include Influential Social-Media Users in Your PR Strategy

In short, it's a social-media marketing technique that works.


 JUNE 25, 2015


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